Strategic Decision Making Underwater Hotel Essay

Strategic Decision Making Underwater Hotel - Essay Example However, other elements, particularly the individual actions that supported the goals and objectives of the model, are deficient. Components like cost structure or key activities are also ill-placed, especially when the model should provide a logical and structured framework where the hotel’s characteristics and potential can be clearly converted into economic outputs. (Chesbrough, 2011: 94) This must have been what Neely (2007: 200) had in mind when explaining how a model improperly grounded in the performing unit as a phenomenon will most likely overlook the variables that influence how the system functions. Because of these cited weaknesses, the business model will fail in the areas of theoretical and operational coherence. To address this, an improved framework should be adopted. An appropriate framework is outlined below. Fig. 1: Suggested Framework (Osterwalder, 2009: 44) The model shown above has been perfected by Osterwalder and could actually be modified into several other versions to accommodate the differences in both components and objectives. What the model offers is not only an effective framework description, but also the capacity to be flexible and envision alternatives. Hence, this particular model can optimize processes for underwater hotel ventures and its objectives, especially in the long term. II. Integration of the Business Model In terms of integration, the business model is quite efficient. The framework outlines clear practices and activities as well as future objectives and visions. This strengthens the business model, especially considering the fact that the venture is entering into the market for the first time. However, as has been previously cited, the model—in effectively integrating components—must provide nodes to depict their relationships and connections. Jaakola, Kiyoki and Tokuda (2008: 154) identified this as the node structure, an element in business models that explain processes such as value creatio n and business transactions. III. Feasibility of the Business Model Elements unique to a business model add to the complexity of how framework should be examined in the context of its feasibility. The most important criteria, however, is economic viability. This should made a crucial precondition, because without it there is no reason for existence, as the project being undertaken cannot be supported by the market. The project, as defined by the business model, should be profitable. What this means is that rewards must either equal or surpass the expectations of diversified investors on a risk-adjusted basis from investments made and resources consumed (Johnson, 2007: 42). Currently, the business model lacks value-added development and thus misses out on the profits available. Another important aspect in a business model is the way it creates value or shared value among business partners. According to Vermeulen and Cotula (2010: 35), there are four criteria that should be used to de termine how a business model shares value: 1. Ownership of business equity shares 2. Ability to take part in decision–making process 3. Commercial risk and other types of risk such as political and reputational risks 4. Sharing of economic costs and benefits and other financial arrangements All of these variables are related to each other. One may be linked or is responsible for the existence of another. Nonetheless, these elements collectively bring about value and, hence, must be present in a business

Computer Manipulation of Photographs and Peoples Trust Essay

Computer Manipulation of Photographs and Peoples Trust - Essay Example Photographs are taken for identification of events, people, things and many other aspects (Goldberg 1991). Photographs are also thought to be a source of evidence for various purposes. With computer manipulation and editing of photographs for personal reasons, photography is not more considered as an evidence for reality. It is considered fake and somewhat containing lies (Brand, et.al 1985). With digital photography, the art of photo manipulation has become more easy and uncomplicated. The photographs that are captured digitally are stored in the computer in form of digital data (Brand, et.al 1985). This digital data can easily be edited and manipulated intentionally or unintentionally. In the market, there are various software programs available that offer the computerized manipulation of photographs. The computer manipulation of photographs is not considered illegal and people, media and other institutions employ the software programs for manipulating images according to their own requirements without any legal threat. We can take many examples of photographs as evidence. For a passport or identity card, photographs are required. Passports or identity cards are used for identifying a person with the help of his given photograph and concerning details. If the photograph is manipulated technologically with the help of the computer, it will give an edited version of the real person, which cannot be considered as wholly true. Passport or identity cards are sources of evidence of a person’s real identification but if the photographs attached with the identification cards are manipulated, no trust will be there. Before computer manipulation, trust in photographs as a form of evidence was there but after, technological development and launch of different software programs related to computer manipulation, people are being led towards distrusting the evidence of photographs (Goldberg 1991).