Fundamentals of Microeconomics Essay

Macroeconomics defined as â€Å"the study of the economy as a whole, which includes inflation, unemployment, business cycles, and growth† (Colander, G-5). There are many fundamentals that affect the economy in both a good and bad way. These fundamentals affect the economy, and they also show the growth of the economy. The fundamentals are gross domestic product (GDP), real gross domestic product, nominal gross domestic product, unemployment rate, inflation rate, and interest rate. Defining the fundamentals Gross Domestic Product is â€Å"the total market value of all final goods and services produced in an economy in a one-year period† (Colander, G-3). GDP calculation is very important because it calculates the growth, decline, or stand still have the economy. When the GDP is calculate, it is base on previous numbers not future numbers. For example, the GDP is +2%, which means a growth of 2% for the previous year. Real Gross Domestic Product (GDP) is â€Å"the market value of final goods and services produced in an economy, stated in the prices of the giver year† (Colander, G-7). Real GDP is an inflation measure of the production of goods and services in the economy. It reflects price changes throughout the year. The real GDP is base more on realistic numbers instead of a guess. The calculation is more accurate concerning the gross domestic product for the previous year. Nominal gross domestic product is calculate at existing prices. Nominal GDP does not reflect inflation and is known as â€Å"current dollar GDP.† Nominal GDP can either be higher or lower than the GDP. When nominal GDP is calculate without reflecting inflation, which can show a higher growth in the economy when it is lower or at a standstill. Unemployment rate is â€Å"the percentage of people in the economy who are willing and able to work but who are not working† (Colander, G-9). The unemployment rate is calculate every month, and it shows the people who are looking for work. This rate does not include individual like the elderly, people working only a few hours a week or people who do not send resumes into different business. The unemployment rate shows that based on the number of people in the United States, a certain percentage is actively looking for work but has not found work. Inflation Rate is the percentage rate of change in price over a certain period usually a year. The inflation rate is calculate using last year price for a particular item to determine how much it will cost. Inflation rate determines the price of many things that include the price of the dollar. When individual calculates the inflation rate, it can help others determine if it is better to buy certain products today or later. Interest Rate is â€Å"the price paid for the use of financial asset† (Colander, G-4). Interest rate is a certain percentage that an individual has to pay on borrowing money or purchasing something. The interest rate is base on the credit score and the item purchase. The rate can go from being a very low number to as high as 10 percent. Purchasing of Groceries The purchase of groceries affects government, households, and business daily. The government determines the tax placed when household purchase groceries. Every household in the United States purchase groceries to survive. The businesses are affected by grocery purchase through the purchase. The business is affected by the purchases made because it shows what is being purchase more and what is being purchase less. The flow of resources take place in continues circular motion. The groceries are receive by the business from the local food processing plants. The employees at the local business placed the items on the shelves and groceries are ready for sell. The household members purchase the groceries from the business and pay the taxes government placed on the items. This continues to take place daily and will always continue. Massive layoff of employees The flow of resources takes place, and it affects businesses in both good and bad ways. Most business can employee the previous laid-off employees to allow taxes to be paid. When businesses are not able to employ more employees, unemployed do not demand good and services. When employees are layoff, there is no income coming into the household. The household is affected because there is no income, which in return means less good and service that can be purchase. When massive layoffs of employees take place in the economy, it affects government because they are paying unemployment benefits, Medicaid, and giving food stamps and more welfare to those eligible. Decrease in taxes When the government decides to decrease tax, it affects everyone differently. Government is affected in a good way, but it occurs in the long-run supply and demand curve. The government is losing more because taxes are lower but more money is being receive. In the long-run supply and demand, the government receives more money because the household is purchasing more good and services. The household is excite because more money is coming into the household because taxes are lower. The lower the tax, the more income, which mean more good and services are being purchase. Businesses are excite because more goods and services are being purchase. The flow of resources occurs and is affected in the long-run supply and demand curve. References Colander, D.C. (2010). Macroeconomics (8th ed.) Boston, MA: McGraw-Hill/Irwin.

Hancock & film Essay

Hancock is a film starred by Will Smith as Hancock himself. This film separates itself from the rest of the films for it is an unconventional story of a super hero. The media has instilled in its audience that as a superhero, one must be a good role model. He should be, if not perfect at all, at least close to being one. And yet, this film is a story of the superhero who was a drunkard and undisciplined and selfish man. He seemed ordinary. It was hard to somehow believe that he can save lives. That was what was special about this film. It created a new image of a superhero. It showed a different angle on creating a good superhero. It showed that man is capable of becoming a hero, no matter how bad he can become at times. With these differences it had, it was rather right to question if the film was an effective superhero film. The location and the setting of the film were appropriate to its story. It had the view of an everyday and ordinary life of an ordinary man. Since Hancock was not to be considered as the typical superhero, it seemed that he was treated as an ordinary but strong character. His environment emphasized his strength and his goodness. His strength was presented when people around him tried to insult him. This was shown in scenes where he was called an asshole and then he made sure he was able to teach the person who called him with such name a lesson. Nonetheless, he was provided with the attitude of goodness. His environment was filled with criminals and law breakers. It showed that even if Hancock was drunkard, he wanted to make sure that he saved lives and put criminals in jails. The Mise-en-scene of the film was even so effective in aiding the story through out the duration of the film despite the weakness of the storyline. Hancock, as a superhero film, was expected to have low angle shots to show the authority of the protagonist or the superhero. However, there were a number of high angle shots in the film which suggests the authority of the audience. The shots of Hancock were always either close up shots or medium shots. This focuses the film to Hancock himself. It relayed the message to me that Hancock should be closely watched for the story centers around him and I, as an audience, am a part of his environment. With this, there seemed to be something different with the film. It is not just any typical superhero film. It is rather more emotionally attached in the part of the audience, given the high angle shots and the close up and medium shots of the character. This may be a good one, but also, it can be a bad one. Focusing on its bad effect, it lost its capacity to establish the authority and superiority of the lead character, who was supposed to be treated as an ordinary human yet a superhero. The shots were not moderately thorough which resulted to the was confusion in the shots whether he should be an ordinary lead character or the superhero. If the cinematography was good, it should have made it possible for the audience to identify the character’s role with its visual content, even without the dialogues of the film. The editing of the film was fairly clean. However, there were effects which were slightly disorienting or confusing. One example is when Hancock flew with the car of the pursued criminals. The car bumped on buildings but the buildings were broken instead of the car. One would ask the question, ‘How can that be possible? ’ Although it must aslo be considered that this film is a fiction and it should contain improbable scenes. As the audience, my reason for stating that the editing was fairly clean is because it was able to put to visual an ordinary setting. There were clean cuts of the frames. The transition from one scene to another was clear. On the other hand, there were only minimal special effects like the flying of Hancock, the breaking of the buildings, cars and roads. Other than that, there was nothing more to suggest in the editing that Hancock was a superhero film. Moving on to the musical scoring and sound effects, the film was able to have its audio presented well. The musical scoring was appropriate to the scenes where it was played. An example is when Hancock was flying and the song was Get out the Way by Ludacris. There were birds and other things that were blocking him in flying faster to where he was needed. Another example is the scene where Hancock was in jail and Ray and Mary were thinking about him. The background sound was dramatic and it showed the emotions of the character towards each other. The sound effects were in same manner as appropriate as the musical score. The crashing of the cars, the breaking of the buildings, the flying of Hancock, the cheering and booing of the crowd, the flashing of the camera of reporters, and many other sound effects were placed in the proper scenes. Even the small details were given the proper sound effects. Nothing was taken for granted when it came to the audio. The characters’ delivery of their lines was clear which suggests the usage of proper and reliable devices. The volume of the background sounds were also just enough for the audience to get the hold of both the emotion of the character and the setting of the scene. All in all, the sound of the film acted as its soul. And it is but fair that this made the film live justifiably well in its technical sense on music and sound. The most important contributor in this film was its Mise-en-scene. It was well provided and it was very effective in its purpose in identifying the film as a superhero yet, seemingly ordinary world of Hancock. It was a very good establishing point of the story. It was able to tell the story as clearly as possible. Although I must say that the story was not as strong as it should have been and the cinematography lacked a little organization. Still, the Mise-en-scene was able to provide the audience the factors and elements they it needed in order to be well-informed about the film. It provided the proper imagination for the audience to fully grasp what the scriptwriter and the director wanted to convey. The question whether Hancock was an effective superhero film or not, I must answer that it did not have the strongest justification for a yes. The visual of the scenes were good, however the shots and angles were not as good. There seemed to be something missing in the scenes. The sound in the film provided the audience well with aid to the visual but it was not quite enough. The film needed a tighter interconnection of the visual and the audio in the technical aspect so as to deliver the story well. And although the Mise-en-scene and the sounds of the film were independently provided well, it still lacked the spice to say that the film was indeed an effective superhero film.

Analysis on settlement hierachy coursework

In my introduction of my investigation I made a hypothesis that said, â€Å"the settlements of Prestwood and Wendover demonstrate the settlement hierarchy.† I predicted that Prestwood was a large village and Wendover was a small town, and I said that I would try and prove this by observing and comparing the two settlements with each other. Over the last four months I have investigated this hypothesis thoroughly and my results and data presentation have proved that my hypothesis was correct. I have collected this data in various different techniques, but my main technique was the questionnaire, which I carried out in both settlements. Some of which is primary information, like the questionnaire which I designed, the photographs which I took of particular services and characteristics in each settlement which I collected all myself; and some of it is secondary information like the data which I collected from the Aylesbury reference library. My data helps show that the two settlements that I carried out my investigation in, Prestwood and Wendover are placed in some sort of order in the settlement hierarchy. Prestwood is the smaller settlement of the two with a population of 7124 people, and Wendover being the larger settlement of the two having a population of 8612 people; I collected this data form the Aylesbury reference library. Also in Wendover there is a wider range of places where the people have visited from in Wendover, whereas in Prestwood the majority of people visited from within the settlement and so I sketched out a land use survey of the services and whether or not they were high or low. After examining and comparing each of the settlement diagrams I realized that there is higher amount of high order services in Wendover than Prestwood which symbolizes another characteristic of a town. Whilst collecting my data for my questionnaire I had to write down the services available and whether they were low or high services. I found out that Wendover has a larger amount of services available than Prestwood and so more people would visit the settlement due to the wider range of services. I carried out a traffic survey also and I found out that Wendover has a higher average of vehicles passed per minute in a busy part of the settlement than Prestwood. 1. What are the populations of the two settlements? To investigate about this question I researched and collected information from the Aylesbury reference library. During my visit there I found out the population of each settlement. I discovered that the population of people living in Prestwood is 7124 people. I also found that Wendover has a population of 8612 people. Due to the fact that I found out that Wendover has a larger population of people than Wendover it gives us the impression that it is a larger settlement also and more likely to be stated as being a town than a village. This makes my theory and prediction correct, when I stated that the larger settlement would have a larger population. 2. What services are available in each settlement? (Low/High) The settlement of Wendover contains of a large number of low, medium and high order services, with a total number of 10 low order, 21 medium order and 10 high order services. In the certain area of which I carried out my investigation there were a number of 10 low and medium order services and 8 high order services. The settlement of Prestwood contains mostly medium order services with some low order and one or two high order services. In the certain area of which I carried out my investigation in Prestwood there were a number of 10 low and medium orders services and 6 high order services. These facts agree with my theory and prediction of; the settlement with the larger population would have a larger number of high order services and the smaller settlement would have a larger percentage of low and medium order services. I think that this is true due to the fact that if there are more people living in the settlement there will correspondingly have a range of low, medium and high order services. 3. How far do people travel to visit Prestwood and Wendover for their services? (High/Low) During my investigation I carried out a questionnaire to find out information about this question. In the settlement of Wendover people travelled from distant surroundings like the outskirts of Aylesbury and Princes Risborough. Whereas in the settlement of Prestwood I found out that there are only very few people whom visit the services actually outside Prestwood, let alone travelling a long distance to use the services. I also discovered whilst carrying out my questionnaire in Wendover that most people whom have visited from a distance used the high order services, while on the contrary the settlement of Prestwood most people visited to use the low order services. These statistics give me the impression that people are only willing to travel a long distance to use the high order services rather than in Prestwood most people have travelled from within the village or the outskirts of it. Due to the fact that there are more high order services available in Wendover may be the reason in why there is a higher amount of people using the services, and why more people have travelled to Wendover from a distance than Prestwood. From my questionnaire research I found that the general maximum people travel to visit Prestwood is the settlement of Gt. Kingshill, which is only 3 minutes away from the services. I have not included the person whom visited from Aylesbury or Hughenden or the person whom was passing through, due to the number for each was so little. In extent, the maximum length people travel to use the services of Wendover was the settlements of Gt. Missenden and Prestwood, which is roughly 7 miles. 4. Do the number of services available reflect the population of each settlement? In Wendover the number of services does reflect the population of the settlement; this is due to having the population of a small town, being smaller than the large town and bigger than a large village. This is corresponding in the amount of the services and the type of order of the services, as there are more services, with a higher order than the small village but a smaller amount of services than the large town. In Prestwood the number of services does also reflect population of the settlement; this is due to having the population of a large village, being smaller than a small town but larger than a small village. This also corresponds in the amount of the services and the type of order of the services within the settlement. These statistics prove my prediction to be accurate due to the fact that I stated that the larger settlement, the higher the number of services available and the smaller the settlement the lower the number of services available. 5. How many vehicles pass in a certain place of each settlement? In the certain area of which I carried out my traffic survey in Wendover there seemed to be an awful lot more vehicles passing than in the area in Prestwood. I encountered that the average number of vehicles passed in Wendover was 22.467, which is a reasonable high amount. The average number of vehicles in Prestwood was 15.867. These statistics symbolizes the difference of traffic between a town and a village. The larger the settlement the more cars travelling throughout. In my opinion this is due to the population of Wendover being more then Prestwood being higher and so accordingly there should be a higher amount of cars travelling about. The data I gathered follows the theories I introduced in my introduction precisely, this states about the Settlement Hierarchy. All the settlements followed the settlement hierarchy. This theory states that the smaller the settlement and population the less frequency and quality of the services. Therefore the small towns, with small populations, have very few services and the ones that it does are of low quality. Oppositely the large settlements, with large populations, will have more services which are of better quality. I can see this trend of data in my results and data presentation. Prestwood has a smaller population so pursuing my theory it should have fewer services which are mostly of high and low order services, and from my data I can see that is true. Wendover is a larger settlement and has a larger population so, in agreement with my theory, it should have more services, which are of a high order. During the time in which I carried out my questionnaire in Prestwood I asked a man where he had travelled from to use the service he had used, and he replied that he was from Newport in Wales and had come down to visit some of his family. Due to this being very unusual answer I counted his data as an anomaly and did not include it in my results table or in any of my graphs. This interpretation does not relate to my knowledge of the area and that is one of the reasons in which I have not included this in my data. Another is that it does not agree and correspond with my theory and is a one-off occurrence during my investigation. As I have stated before, the settlement of Wendover would obviously be placed above Prestwood in the settlement hierarchy. But if I were asked to place them appropriately on the settlement hierarchy this is where I would. As you can see above I have placed the two settlements appropriately; Wendover is plotted beside the small town section and Prestwood at the top of the village section which is symbolizing that its is not quite a small town but a large village. In conclusion, during the time that I have carried out my investigation on whether â€Å"the settlements of Prestwood and Wendover demonstrate the settlement hierarchy† I have discovered many factors in thorough detail. I have found out that the settlement of Wendover and the settlement of Prestwood do in fact demonstrate in some order the settlement hierarchy. From my own knowledge, experiments and techniques I have made an opinion of my own that Prestwood is a large village and Wendover is a small town. I have discovered through secondary information from the Aylesbury reference library that the settlement of Prestwood has a population of 7124 people, and Wendover, the larger settlement of the two has a population of 8612 people. I have also established that the two settlements of Wendover and Prestwood also demonstrate the order of services hierarchy due to finding out that the larger population the larger the number of high order services and the smaller the settlement the larger percentage of low and medium order services. The larger the population the higher the number of services within and so there is a higher majority of people visiting from far distances. The higher the number of services in the settlement the larger the population and the larger the settlement the busier the roads and the higher amount of vehicles passing.

MRKT Assignment Example | Topics and Well Written Essays - 500 words

MRKT - Assignment Example I consider fabric, design and something new in the designs. As it is Armani’s and Italian brand newness can be expected from the clothing and fashion accessories. I think the brand has been positioned for the customers who do not object money when it comes to their clothing needs. The touch, feel, style and fit are the critical factors of consideration for me. Creativity, talent and production each are crucial aspect of any fashion product. Armani has positioned itself at high end segment of consumer. Client at this segment are not large in number but offer high volume in sales. Unit price of products are much higher than the available substitutes. Armani has established itself for its credibility in terms of the brand value offered and as a corporate citizen. Armani brands have been targeted for the luxury product market segments. The clothing and fashion products offer signature characteristics like fit and finishing of the clothing. Each product is prepared with a great det ailing which is available to the client during the decision making process. Armani has also extended some of the brand categories to the mass-markets i.e. jeans. However the success of Armani is due to the well established name and credibility offered by Armani brands. Products are produced with great level of expertise.

Zara clothing company Essay Example | Topics and Well Written Essays - 4000 words

Zara clothing company - Essay Example Zara remains the most competitive fast fashion company globally, the latest profit forecasts amounting to $3billion dollars as Burberry following suit at a total of $2.5billion. Further, the study reveals on the sole managerial and production strategies liable to the company’s current position in the fashion industry. The company’s competitive and innovative strategies denote the key to success despite the challenges that the company meets from close competitors, for example, H&M, Burberry, and Armani. ... The report establishes the macro and micro elements of evaluating progress in Zara and the appropriate steps to measure and ascertain the future outcomes. Zara remains the most competitive fast fashion company globally, the latest profit forecasts amounting to $3billion dollars as Burberry following suit at a total of $2.5billion. Further, the study reveals on the sole managerial and production strategies liable to the company’s current position in the fashion industry. The company’s competitive and innovative strategies denote the key to success despite the challenges that the company meets from close competitors, for example, H&M, Burberry, and Armani. The recommendations serve as strategic approaches that are viable to recuperate the company’s dwindling strategies in the internal and external environments. The report stipulates the adaptive characteristics that seem appropriate in resolving Zara’s challenges in order to achieve goals and objectives, and curb the craving threat of competitors and other market variables. The conclusions reveal the process upon which Zara amassed strategies and dominated a competitive edge. Further, an evaluation of the tactics reveals a number of prevailing loopholes in the product mix that may affect the company’s long-range plans and objectives. Introduction The Spanish fashion company Founded in the year 1975 remains to be the most competitive fashion company in production of affordable clothing for the female and male youthful genders. The founder, Amancio Ortega established the company with the intentions of diversifying investments throughout the Spanish nation, to ensure an effective to the youthful clients (Temporal, 2011, p.56).

INTRODUCTION from Edward Said's ' Orientalism' Essay

INTRODUCTION from Edward Said's ' Orientalism' - Essay Example The first one centers around the idea that the term ‘Orient’ refers not to the truth of the region, but rather to an idea that has been developed in the minds of Europeans. Although not based on actual truth, this concept is naturally present in the European culture in the form of academic and other social institutions, the established vocabulary, the imagery utilized and the colonial styles. Secondly, ‘the Orient’ has been established as the Other, allowing the Europeans to define themselves as a colonizing country against the inferior culture they had themselves defined. Finally, building off of the ideas proposed by Michel Foucault, these distinctions made between Orient and Occident as well as the vocabulary, imagery and other sanctioned discussion and instruction regarding it, has confined the Orient, making it impossible for Europeans to consider the Orient without finding it necessary to first actively combat these limitations on thought or action. His main argument in the introduction, however, is to prove that the means by which he goes about proving the above statements are valid and meaningful in this context. He first sets about to prove that there is no such thing as pure knowledge because â€Å"no one has ever devised a method for detaching the scholar from the circumstances of life, from the fact of his involvement (conscious or unconscious) with a class, a set of beliefs, a social position, or from the mere activity of being a member of a society.†2 Because the concept of Orientalism is such an ingrained concept in the minds of the Western world, Said argues that it is impossible for a Western writer, regardless of genre or intent, to approach the topic from the perspective of an individual without first coming upon the topic as a Westerner. One of the modern means of interpreting a text involves the process of Deconstruction, a

Movie reflection Review Example | Topics and Well Written Essays - 250 words

Reflection - Movie Review Example His perceived knowledge in social structures, including interactions with the minority groups, have enabled competencies to survive, and to assist the Hmong community, who he happens to reside within the same neighborhood. These diversity issues, especially contending with the Hmong gangs and characters who were generations’ younger, impact society in terms of communicating the need to effectively apply appropriate interventions when interacting with them. As observed, knowledge and experience were plus factors in preventing conflicts or chaos to ensue. In addition, skills developed through life were recognized as crucial factors to assist younger generation to learn and cope with challenges in life; especially when the members of the younger generation are also members of a minority group. Likewise, as evidenced from the Hmong community, despite being recipients of racial overtures, they manifested resilience and strength to survive and assimilate in the American culture. The impact of these behavior could be positive (adaptation and adjustment) or negative (creating chaos through gangs and criminal activities), which need more focused social, legal, and political interventions through stricter legislations, as

Comparison between Electoral Systems and Movement Organising Essay

Comparison between Electoral Systems and Movement Organising - Essay Example This essay discusses that  using people’s power has positive aspects such as the appeal of having the masses in support of the change they need. When the masses are in solidarity in demanding for a particular action from the government, there is much more international attention focussed on the situation that forces the concerned parties in authority to take appropriate actions to correct the situation. Moreover, when the people act in solidarity to demand change, they have much more strength and motivation to see it done.This paper declares that the negative aspects of peoples’ power are that it can lead to violence resulting in injuries or even loss of lives. In some cases, it leads to a prolonged instability in the region or country affected. An example of the case where the peoples’ power took control was in the Arab revolution in Egypt when the Egyptians rose against the then regime of President Hosni Mubarak. The Egyptian protests mainly concerned politic al issues and legal issues that they claimed to treat them poorly. After they had succeeded to over through President Hosni, there were political reforms, even though instability remains a big challenge to date.  The number of registered voters who vote usually reduces under any normal circumstance. Movement building can be used to improve on the voter turnout more conveniently than the electoral system. Usually when the masses participate in demonstrations such as the peoples’ power, the struggling communities take a large part in the participation.

Complete a poetry analysis for Whispers in the Wind Assignment

Complete a poetry analysis for Whispers in the Wind - Assignment Example A reflective poem about her married life with a husband who was ashamed of her Cherokee blood. She wrote â€Å"Whispers in the Wind† as an ode to her ancestors. The poem was a message from her to them. Putting into words the sentiments that her family have long held dear about the way the Cherokee Indian tribes were mistreated and massacred by the White colonialists. In deep pain she declares: Evidently the poem is all about the cultural context of her words. Through this poem she declares that their Cherokee bloodline shall not die, nor shall the remaining tribe members be ashamed of it. Instead, their generation will accept the mission set before them. That of making peace and amends between the White man and the Red Skins. What was taken from them can never be returned indeed. But, it is never too late to make amends in order to bring a sense of forgiveness and satisfaction towards the lost lives of their ancestors who fought valiantly to preserve what was originally their land. She personifies the voice of her ancestors through the whispers that she hears in the wind. The messages that she receives from them as she sits alone on some nights, contemplating her heritage and her present, trying to find a common ground between the two. Hers is a difficult life for she has to be both White and Indian at the same time. Through the poem, she declares that her heritage is valuable to her and she shall never let it fall to the wayside. Rather, she calls upon the others in her tribe to find a way to keep their noble heritage alive in a world where it has lost its relevance. Whispers in the Wind is a tribute to her ancestors and their gallant bravery in the face of hardship and abuse. Through her poem, she managed to bring them back to life even if only on paper. The poem was written for them as way for her to honor and love those ancestors from the past. As she tells her readers: That she has done with this particular poem. She has managed to remind

Quality assurance Assignment Example | Topics and Well Written Essays - 1250 words - 1

Quality assurance - Assignment Example Without the customers, it is believed that quality would not be a concern in this case. Pleasing the customer in this principle is key for the sustenance of the organization. Therefore, a customer’s taste and preference has constantly to be known so as to know the quality required. Organizations constantly thrive to become better than they were before due to the ever competing and changing world. Human beings are always dynamic in nature and tend to change with what is on the trend. Companies too have to do so by improving towards the better. This can be achieved in total quality management by ensuring that they have implemented changes in their production process that would lead to efficacy and deliverance of quality products and services. Through comparison with the past, good companies always works towards improving on their performance (Asher 2002, p.78).Successful companies ensure that they deliver quality products and services through emphasizing on improvement of factors of production. Labour for instance can be shaped to become better through proper training and recruitment of qualified staff members suited for the job. Organizations tend to have certain type of suppliers that deliver high quality goods. In case of possessing many suppliers, there those who will deliver low quality goods at a high price, whereas there are those who will stick to their principles and supply the best they can offer at an affordable price. It is always important for organizations to maintain such suppliers close to them than those who deliver poor quality products. The two most important structures in management that can contribute greatly to effective quality assurance and high customer satisfaction is by having a team of qualified workers plus a quality assurance department that is working. First of all, in order for an organization to have skilled workers that will work efficiently and deliver quality products and

Investment theory and property diversification Essay

Investment theory and property diversification - Essay Example The purpose of having all four-asset classes represented in your portfolio is to take advantage of the different strengths of each class. However, stocks are grouped together because they would, as a group, react more alike than any of the other three classes. The same thing is true for the other three classes. Many people use Real Estate Investment Trusts and other liquid investments to satisfy the real estate leg of the asset class tool. The term investment closely relates the meanings in business management, finance and economics, related to saving or deferring consumption. People usually purchase an asset or equivalently a deposit is made in a bank, in the expectation of getting a future return or interest from it. An investor distributes his investments among various classes of investment vehicles (e.g., stocks and bonds) I order to capitulate the cycle of market potentiality. When a portfolio has an active risk, then, we treat it as the annualized standard deviation of the mont hly difference between portfolio return and benchmark return. Thus, an active risk of x per cent would mean that approximately 2/3rd of the portfolio's returns (one standard deviation from mean) can be expected to fall between +x and -x per cent of the mean excess return. It may be calculated as a realized or ex post number or as a forward, ex ante, or predicted, number (usually based on a multifactor model defining the co-variance relationships between each pair of securities in the current portfolio). In case of national investment, the theory goes one-step ahead to merge into diversified areas of productivity. CLASSIFICATION OF ASSETS: THE OBJECTIVITY The best-performing asset varies from year to year and is not easily predictable to calculate the returns in a market movement. Therefore having a mixture of asset classes is more likely to meet our goals. A more fundamental justification for asset allocation is the notion that different asset classes offer non-correlated returns, hence, diversification reduces the overall risk in terms of the variability of returns for a given level of expected return. Academic research has painstakingly explained the importance of asset allocation, and the problems of active management. This explains the steadily rising popularity of passive investment styles using index funds; cash via money market accounts for instance. Bonds procure high yield in government or corporate; short-term, intermediate, long-term; domestic, foreign, emerging markets. Similarly, stocks add value with large-cap versus small-cap; domestic, foreign, emerging markets in case of real estate. Economists refer to a real invest ment such as a machine or a house, while financial economists refer to a financial asset, such as money that is put into a bank or the market, which may then be used to buy a real asset. In real estate, investment is money used to purchase property for the sole purpose of holding or leasing for income and where there is an element of capital risk. Many investors and analysts try to identify whether a market or security is in a profit or loss phase to generate trading strategies to exploit

The production at McDonalds Essay Example for Free

The production at McDonalds Essay I am writing to apply for the position of manager of my local branch of McDonalds in East Croydon. The following report highlights how I would improve the productivity at the McDonalds in East Croydon. In my opinion, I believe that there are three main ways that the production at McDonalds can be improved. Improving production will increase the amount of products made and, more importantly, increase the profit. We could also get our stock at a lower cost as well. The first method I would suggest to improve productivity would be introducing a Total Quality Management system. This method will cut costs by removing errors in the company controlling quality throughout. For example, if a worker were not producing the burgers to a specific level, the management would iron this error out and make him/her increase the quality. More profit will come in as the customers will feel cared for and the products will be better quality. There will be an overall increase in efficiency as well as every aspect in the business having improved quality. A disadvantage of this method is that we will have to spend more money for training and development. Also, TQM only works if there is co-operation and commitment throughout. If we had a rebellious worker then the system would fail. It is also hard to test the quality of the taste; you cannot have a bite out of every burger. Another method for improving productivity would be specialisation. This would mean that till workers would become specialised in manning the till, making the drinks and fetching to food. The Chefs would also make better quality food as they would also be specialised. These skills can also be developed throughout through constant use. This would also mean the till people would not have to fetch chips, as they would already be there for them. Profits would increase as customers would feel respected and the quality increased. The food would also be delivered faster, seeing as everyone knows exactly what to do. Unfortunately, specialisation increases dependency and it will also increase costs for the training. Workers may fell disheartened, as they can only do a narrow range of jobs. Quality circles are the final suggestion I would make for improving productivity. The workers will meet up with the managers to discuss aspects of the business. It brings new ideas into the business so ideas on how the chips could be made more efficiently are shared. It also improves the communication. This will mean the food will be delivered quicker when orders are taking place, the till person and chef will talk better so everything will be done to perfection. The managers will also have a better view on what the views are of the floor staff, therefore they get a better view on what needs changing. On the other hand the company will have to fork out for extra training for the team leaders. Valuable time will be taken up for discussions, and if it is everyones free time then there is a chance people will not participate fully. Disagreement on certain ideas may lead to argument. If it is against peoples views they may try to deliberately make it not work, causing poor productivity. In conclusion, I think the best two improvement methods are TQM and specialisation. However I think specialisation is the one which will increase the productivity the most. Specialisation will increase the quality of the products, the speed of delivery and the workers will also feel important. They will feel like specialists so they will perform to the best of their ability. Customers will feel important; theyll feel respected and pleased by the top quality of the service. The few problems with these methods can also be sorted out. We could teach the workers any skills they desire; this way theyll be good in a wide range of tasks. This training will be done on site, so it will not cost us. Dependency can also be ironed out. Specialisation will encourage our workers to work as a team, and if someone isnt performing for the team then you can help them. Everything will be fine.

Things Fall Apart Okonkwos Tragic Flaw English Literature Essay

Things Fall Apart Okonkwos Tragic Flaw English Literature Essay Things Fall Apart is a tragic story about a man who comes into conflict against himself to prove himself worthy of his tribe. A tragic hero is the main character in a tragedy that normally makes a mistake and ends up defeated. The four main criteria for a story to have a tragic hero would be that the main character has a flaw but has some goodness, he is the protagonist of the story, he is noble or exhibits wisdom, and he suffers a reversal of fortune in the end because of his tragic flaw. A tragic flaw of a character is the flaw of the main character that will eventually bring him down. The main character, Okonkwo, meets each of the four criteria to be a tragic hero. His flaw would be that he is violent but he does have some good. He cares for his family; he wants his son Nwoye, to be tough and hardworking like him. Moreover, he wanted his daughter, Ezinma, to be safe. He is a protagonist of the story because he is the main character, he is a hero, and in addition, he is tough. Okon kwo also exhibits wisdom because he is a leader. He is a great warrior and everyone looks up to him to keep them safe. In the end, Okonkwos flaw of violence and overconfidence got out of control. He became too violent when the church took over. The people of his tribe turned to the church instead of following him so he decided to take action and kill a messenger. The commissioner of the church came after him but he had already hanged himself. Therefore, Okonkwo, meeting every rule, is a tragic hero (Wikipedia.org). Okonkwo is an impatient, violent person. When things do not go the way he wants them to go, he cannot just talk it out with someone, he turned to violence whenever he was angry and could not get his words out quickly enough, and he would use his fists. He had no patience with unsuccessful men (Achebe 8). He is arrogant and attributes excessive pride; he feels that everyone should listen to him and that he rules his whole clan and even his family. He also beat his wife during the Week of Peace, when she returned he beat her heavily. In his anger he had forgotten that it was the Week of Peace (Achebe 31). Okonkwo also had some goodness in him. Ezinma became very ill and shivered in the night, Okonkwo makes a medicine for her and she gets better. He cares for his family even though he does not want to show it. He hopes for his son to grow tough and strong and not end up like his lazy father. Ikemefuna was a boy from Mbaino who was sent to Umuofia because his father had killed a woman fr om Umuofia. He was to stay with Okonkwo for three years then was to be killed. Okonkwo treated him like he was his own son, they respected each other and Ikemefuna was a hard worker. Okonkwo liked this about him; he was not like his father or his own son Nwoye. The second main rule to be a tragic character would be that he is the protagonist of the story. A protagonist is the main character in a literary work who is a champion of a cause or course of action. Okonkwo is the protagonist of the story because he is the main character and he is the hero of the story. In the first chapter of Things Fall Apart, Chinua Achebe describes Okonkwo as a great and fierce warrior. He was a great, famous wrestler and his fame had grown a lot over the years. There was another great, undefeated wrestler called Amalinze the Cat that Okonkwo threw in a fight, which was one of the fiercest since the founder of their town (Achebe 7). Okonkwo was a tough, young man and was afraid to show any weakness. Okonkwo drew his machete and cut him down. He was afraid of being caught weak (Achebe 59). Okonkwo killed Ikemefuna before the other man could because he was taking too long and he wanted his people to think he was fearless for being the first to kill him. The tragic hero of a story must exhibit wisdom or be noble at birth. Unoka, Okonkwos father, was lazy and improvident and was quite incapable of thinking about tomorrow (Achebe 8). He resented his fathers failure and weakness; resented means that Okonkwo was angry and embarrassed of his fathers laziness. Ever since he was young, he wanted to be the opposite of his father. Okonkwo was ruled by one passion- to hate everything that his father Unoka had loved (Achebe 17). Okonkwo is a great leader of his tribe. Many people looked up to him because he is so intimidating to others. While exiled into his motherland, the church and their religion began to take control over all of the tribes. Okonkwos own son, Nwoye, turned to the church. He became fascinated with the poetry. Okonkwo declared a war against them but most of the people in his clan turned to the church. He finally leads the rest of his clan to go burn down the church. This example shows he is a great leader and sticks to his own beliefs, therefore he is a tragic hero (Dictionary.com). The last rule of a tragic hero is that the main character suffers a reversal of fortune because of their flaw. Okonkwo, with his flaw of anger and violence, got out of control one day; he decided to take control, with or without his clan, and kill one of the three church messengers. The villagers, all in shocked and speechless let the other two messengers go. The district commissioner goes to Okonkwos obi so he can take him to jail, but Okonkwo had already hanged himself because he wanted everyone to see how dedicated he was to his clan and know how much the church had separated them all. This flaw of overconfidence of getting his clan back to the way it was reversed his fortune and now he cannot do anything more to help them. In conclusion, a tragic hero would be one who involves the notion that such a hero would make an error in their actions that leads to his or her downfall. This tragic hero must be a character with flaws but with some goodness, which brings them down in the end. They are typically hubris, which is ones own self-confidence and excessive pride. They are the protagonist of the story and they are noble at birth. The final rule for being a tragic hero suffers a reversal of fortune because of their tragic flaw (Wikipedia.com).

Development of Learning Objectives Through Reflection

Development of Learning Objectives Through Reflection The Williams report is based around educational best practice to enable young learners to acquire an understanding and appreciation of mathematics and its importance to their lives. The foremost concern, drawn from Ofsted and the Primary National Strategy findings is the need to strengthen teaching that challenges and enables children to use and apply mathematics more often, and more effectively (Williams: 2008 para.223) Reflecting on my practice will enable me to recognise my strengths, development needs and improve my practice to benefit all learners. Petty says: Effective teachers are always changing what they do; this is because they are continually learning how to teacher better. (2009: 520) Activating prior learning by constructing links, good planning and the conditions of the classroom can contribute to the effective opening of a lesson. Walker Tileston: Unless connections are made to their prior learning, comprehension and meaning may be dramatically lessened. (2004: 21). Therefore I ensured I revisited previous learning by looking at the way children approach word problems through reading the problem, highlighting the key words/numbers and choosing the appropriate operation before solving it. I then ensured they had chance to apply their skills to some word problems so I could assess their understanding and they could test their knowledge. When children gave correct answers during the mental/oral, I constantly praised them to build their self-esteem and confidence. Fontana says using praise and encouragement has a vital role to play in keeping children involved and interested in their work, and in helping them to build upon current achievements by raising their conf idence and their belief in their own abilities. (1985: 80) Giving children word problems to solve is an important aspect of mathematics because it is an opportunity for them to use their knowledge of operations/ mathematical vocabulary and apply it to real life problems. Bottle says: Giving children a real context for their problem solving gives them the best opportunity to become fluent in using mathematical skills and procedures. (2005: 33) After the mental/oral starter I ensured the learning objectives and success criteria were visible and shared with the children, so they could see what they were learning and what they had to do to be successful. I then asked questions on what methods the children used for addition and subtraction, which gave them a chance to actively participate and broaden their mathematical knowledge. The NNS says: Through a process of regular explanation and discussion of their own and other peoples methods they will begin to acquire a repertoire of mental calculation strategies. (1999: 7) I continued to ask questions throughout the lesson to enable me to assess childrens understanding, assessing common mistakes, analysing their methods and explore their language and vocabulary. Claxton says good learning starts with questions, not answers. (1990: 78) I ensured I was asking open ended questions in the main activity and plenary because I wanted to find out more about pupils understanding and to use their ideas to focus discussion about concepts. Kyriacou says that open and higher-order questions are more intellectually demanding and stimulating. (1995: 38) However during the mental/oral I tended to ask closed questions to keep the pace flowing. I tried to ensure I was giving the children thinking time after each question so they did not feel under pressure. Harries and Spooner say: Being asked to respond at speed is identified as a source of great anxiety. (2000: 36) This is why I decided to give the children number fans to show their answer, so they did not feel put on the spot. However I may have given them too long to answer as the rest of the class lost focus slightly. One strategy I could have used to avoid this was to ask a child a question, give them time to think about an answer, then ask other children in the class questions before returning to the pupil who had been given time for a response. This also would have enabled me to keep the pace flowing and help everyone reach their potential. I had to try and keep the pace of my whole class teaching at the correct level, as the class has a wide variety of learners with different abilities, therefore going too fast could cause the lower ability pupils to become lost and going too slow could mean the higher ability pupils are not being challenged. Wajnryb says: Students whose learning pace is faster than the pace of the lesson are prone to becoming bored, losing motivation and tuning out of the lesson. (1992: 118) When I introduced the new topic of adding or subtracting multiples of ten I could have given the children time to discuss the methods they might use in groups beforehand. This would have given them the confidence to participate more when I gave them questions to answer. Brown says: The opportunity for children to discuss ideas and express their own opinions is crucial. (1998, 43) Additionally during the questioning I only asked the children who had their hands up for the answers, rather than asking other children to see if they all understood. I could have provided more opportunities for student participation by getting them to write an answer and present it back to the class, which would encourage every child to use mental calculation. The NNS says An ability to calculate mentally lies at the heart of numeracy. (1999: 6) Giving the children mental calculations also contributes to the development of better problem-solving skills and gives them a sense of real life, as Thompson says: Most calculations in real life are done in the head rather than on paper. (2010: 163) The whole group teaching was beneficial as it enabled me to see the capabilities of all those in the class and adapt my practice accordingly. I organised the pupils on the carpet, to ensure everyone could see and so I could monitor behaviour, it also enabled me to notice changes in their posture and facial expressions, giving me clues about their understanding. Whole class teaching also meant I could interest the children in the subject they were covering rather than trying to stimulate their interest individually. Dean says: An important part of the teachers role is to stimulate and interest children in whatever is to be learned. This is a valuable part of working with the whole class (2001: 62) Before I sent the children to their tables to undertake their written activities, I ensured I explained and showed the children what I expected them to do, which aided their understanding. Teachers need to know the extent of their childrens mathematical abilities in order to set appropriate activities, so as this was my first maths session I had to ask the class teacher to help me with this. OBrien and Guiney believe planning towards differentiation is imperative and should be seen as integral to learningIt is a concept that has to be seen in an inclusive way, applying to everyone. (2001: ix) Therefore although children had the same learning objective, they recorded their answers in different ways. The lower ability pupils had to colour in the requested numbers on a number square, where as the other children had to write the numbers, which tested all children whilst allowing them to work at their own pace. When the children applied their mathematics on their tables I ensured myself a nd the LSA worked with different groups in different sessions, so all children did not become too reliant on support and have the opportunity to work independently. Ball agrees saying you have a choice between killing your pupils interest and giving them a taste for independent thinking. (2002: 17) The activities the children were completing all involved adding and subtracting multiples of ten, however children had completed addition problems first so assumed the whole activity contained addition problems. Briggs and Davis say: Here the child immediately sees something familiar within the task and assumptions about the level of attention needed to complete the task. (2008: 47) In future I will inform the children that there is a variety of symbols within their work so they need to read the number sentence before working out the answer. Giving children a number square to use, however, did assist them with their learning as they could visually picture the numbers and see what they had to do to get the answer. The higher ability pupils struggled with partitioning numbers, so they resorted back to the more familiar method of counting on or back to the required numbers. Although they did not use the required method, they still referred back to their previous knowledge and applied it to their work. Mooney et al say children tend to use those that they have confidence with, which are likely to be earlier strategies that pupils revert to if not clear about new ways of working. (2009: 15) Ofsted (2001) believe that the plenary session is the least successful part of the daily mathematics lesson. Therefore I wanted to ensure my plenary was not occupied by tidying up and that it did not become a reporting-back session for the children I had not worked with. This is why I set up a challenge of matching questions to the relevant answer, which would enable me to see what the children had learned or were struggling with. You have to demonstrate that you enjoy teaching, then challenge and assist children by engaging them with well-paced differentiation and thinking rationally about their needs, before being able to take positive action to increase their quality of learning. I am hoping that as they master information and skills, they not only learn more content, but will also become more able and motivated to take responsibility for their own learning. I am also hoping that I can develop a wider range of skills, and the knowledge of when to use them.

Hamlet :: essays research papers

From reading the play Hamlet it gave me such a well rounded interpretation of a family crisis that ended up affecting an entire country. Throughout the play the main character Hamlet set the tone for many of the acts. His characteristics were so in depth, that his emotional state was never settle. His emotional state constantly changed, sometimes you wouldn’t know what to expect from young Hamlet. Near the beginning of the play Hamlet’s emotional state was very uneasy. His father had just died so, he was living in denial; but to top it all off his â€Å"so called mother† married his uncle Claudius. By his mother marrying his uncle he felt betrayed. Not just because his mother re-married and his father hadn’t been dead for a whole month. The reason why he felt betrayed is that his mother got married in such little time and to his uncle. This situation brought Hamlet to an even more uneasy emotional state. When hamlet was around Ophelia his emotional state was very virtuous. Hamlet was secretly in love with Ophelia and Ophelia loved Hamlet as well. Hamlet was to shy to tell Ophelia what his true feelings were for her; until it was too late. Hamlet’s emotional state when he’s around Claudius is very blunt. You could tell that Hamlet doesn’t really care for him. Since he became his uncle/Step-father. Hamlet loathes Claudius even more after he found out that he was the one responsible for his father’s death. When Hamlet’s around Polonius he tends to mock him. Even though he is the father of his love; he senses that he has a sneaky and cunning side to him. Shortly after Hamlet’s two friend’s Rosencrantz and Guildenstern arrived from England and mysteriously started hanging around him. Hamlet knew that something wasn’t right. Which it really wasn’t; Claudius and Gertrude sent for the two to keep an eye on Hamlet. Hamlet received a bad vibe from them. His impression of them was as being two snakes so; he didn’t want to spend much time with them.

Comparing Existentialist Values in The Metamorphosis and The Stranger (The Outsider) :: comparison compare contrast essays

The Metamorphosis and The Stranger - Existentialist Values Franz Kafka's The Metamorphosis and Albert Camus' The Stranger, both feature protagonists in situations out of which arise existentialist values. Existentialism is a philosophy that emphasizes the uniqueness and isolation of the individual experience in a hostile or indifferent universe, regards human existence as unexplainable, and stresses freedom of choice and responsibility for the consequences of one's acts . In The Metamorphosis the protagonist, Gregor Samsa, realizes his existentialism towards the end of the novella. In contrast, Monsieur Meursault, the protagonist in The Stranger, knows of his existentialism, only realizing his life's lack of meaning moments after he is sentenced to death. Despite the somewhat absurd nature of The Metamorphosis, and the realistic nature of The Stranger, similar values are communicated to the reader. The easiest to pick out being that it is up to the individual to create his/her own life, and that the inhuman behaviour presented by both protagonists will eventually lead to very bad things; namely death in both novellas. These deaths are, however, very different, as are the methods through which Kafka and Camus have made each novel nothing but `a philosophy put into images' . Meursault (the narrator) in The Stranger only sees and only wants to see the absolute truth in society. The readers first encounter with him... Maman died today. Or yesterday maybe, I don't know. I got a telegram from the home: "Mother deceased. Funeral tomorrow. Faithfully yours." That doesn't mean Anything. Maybe it was yesterday . ...immediately gives an impression of a lack of emotion towards the demise of his mother. This lack of emotion highlights the existentialist ideal that we all die, so it doesn't matter what life we have while we are alive. We simply exist, as did Meursault. It becomes apparent, as the novella unfolds, that Meursault has acquired an animal like indifference towards society. His interactions with his neighbour Raymond are an example of his indifferences. It never dawns upon Meursault that society does not condone his interactions with the pimp, avoided by his community. Meursault simply acts to fill his time. Being a single man, he has a lot of time to fill, and finds the weekends passing particularly slowly.

Business Plan for E-business Essay

ABC Company is an aboriginal products company offering Australian aboriginal artists’ materials and products, such as painting, boomerang and other handicrafts. Based on the internet, ABC Company also provides timely information about Australian aboriginal culture like their history or daily news. It is the responsibility of ABC Company to support the development of indigenous people’s culture and improve their living quality in the same time. The Market ABC is at the forefront in an exciting and growing market. We focus on the market of Australia and extend to the tourists and Australian indigenous culture lovers. Most aboriginal products stores do not supply the sufficient and related knowledge of aboriginal culture. And our special supporting stagey helps communities get $1 from our sales every $100 for the sake of attracting more aboriginal artists enter the business. It is a different point from other current there is no such e-business company like XX operated today. The Organization ABC is owned and operated by our group members. Since our company is operated online, our management team is the group of our four founders. It is founded on the idea that maintaining satisfied customers is essential to the bottom line. With this in mind, our team will be working hard to ensure that all of their customers’ expectations are exceeded in all transactions. To maintain a presence within the art and craft community and close relationships to customers and also our suppliers —–aboriginal people, we will focus more on the professional knowledge of Australian indigenous culture and encourage local communities to join us. Financials The sales growth will be conservative in the first year as when our focus is on the advertisement and make our products well known by potential customers. It is estimated that the sales increase in a 33% phase from second year of business operation. The marketing costs will remain the 10% of total sales. And we may consider company expansion if projected sales met or exceeded our target. 1. Company Summary ABC Company is founded in September of this year in UNSW. The company will offer a variety of products and services of aboriginal culture. In order to have sufficient information and resources of aboriginal culture, we will cooperate with some institutions and communities. For the aspect of products, we will offer aboriginal art such as artefacts and painting which are brought from eBay, institutions such as Tandanya in Adelaide and personnel (Tandanya 2013). Moreover, we will provide aboriginal culture and its history on the website. The resources of those will be picked up from variety of institutions, communities and government’s website. For the first three years, we will focus on the business on the website. Therefore, customers and visitors can experience aboriginal culture on our website 24 hours, seven days a week. When our business is stable, we will expand our services and establish a physical store in Alice Spring. The mission of our company is to become the best platform which spreads aboriginal information and provides products. 1.1. Market Niche In the recent market in Australian, indigenous arts occupy a small part. In the recent years, the sale of aboriginal art is $8m every year, which is equivalent to sale 11 years ago (Rothwell 2013). One reason is that people has few opportunities to engage the aboriginal culture. Moreover, few places have aboriginal arts. Most of arts are sold in the regional institutions and cultural centre, and are offered on few numbers of website. The mission of our company is to be the best platform to provide aboriginal culture and arts. Therefore, we will spread indigenous culture firstly through our website so that more people are familiar with their culture. Moreover, we will offer a variety of products on the website such as gifts and painting. The range of price is from about $50 to thousands of dollars. After getting information of the product, customers could purchase the arts what they are interested in. There are two characteristics of our products. Firstly, we are not only sell aboriginal arts, but share the information and background of each art. Therefore, customers could understand the meaning of it. Secondly, as we stock artwork from institution and artists, the price could be lower than other stores. Therefore, our products have high quality with a lower price. 1.2. Social responsibility of our business There are two main social responsibility of our business: spreading the culture and facilitating the economy. As we share aboriginal culture on our website, more people will familiar with its culture. Therefore, our first social responsibility is to spread aboriginal culture. For example, we will share information about meaning of painting, dancing and their music instead of merely selling products. Culture is a part of fortune for a country. Therefore, it is necessary to prevent it from disappearing. Additionally, we will help some communities and extract $1 from our sales every $100. As we stock some artefacts from communities, it will increase the sales of them. Moreover, we will donate for the community to help it spread aboriginal culture. As a result, it probable creates more job opportunities for aboriginal as more people are interested in its culture. 2. Our service and product Our company will provide a series of services and products on the website. For the aspect of service, we will divide into three stages. In the first stage, we will share information about aboriginal culture and artwork. The profile of artists and their painting also is offered. In this stage, we will focus on spreading the culture of aboriginal. In the next stage, when our business is stable, we will expand our service to day tour that visits physical museum and institution. For example, in South Australia, we will have a day tour to Tandanya to watch a show and have a workshop in Brambuk in Victoria. In our final stage of service, we will offer an opportunity to experience ancient Aboriginal rock art paintings, music, dance and storytelling in Northern Territory (Cultural Tour, 2013). In order to achieve it, we need find more partners with us to organize the planning of travel. For the aspect of our product, we will focus on selling them on our website in the first three years. In the meantime, we will establish a small physical store in Alice Spring. We will offer several products such as artefacts, artwork, crafts, glass and didgeridoos. Every product will attach profile of artist. As we purchase some artefacts and paintings from artists, there will be some unique artworks on our website. Therefore, it is a good choice for gifts to your friends, and good collections for collectors. Moreover, we also have some books about aboriginal culture that will be sold on our website. 3. Market Analysis In recent years, the consumptions of aboriginal culture products (arts, paintings, craft and so on) are decreasing in both Australia domestic and international markets. However, it does not mean that the value of have dropped a bit. ABC Company aims to expand the market size of the indigenous products in Australia markets and international markets by selling indigenous tourism products; in the meantime, increasing the value of indigenous tourism products by spreading the Australia aboriginal culture information online. The Company will market to four primary customers: 1. Tourists. 2. Amateur artists and crafters, including collectors and hobbyists. 3. Professional artists. 4. Businesses, such as architects, graphic designers, or direct mail advertisers. In the meantime, customers who are interested in aboriginal culture are also our potential customers. 3.1. Target market segment strategy 1. Tourists. In general, tourists normally visit the physical stores near the attractions. However, tourists’ purchase amounts are limited to size, material, and there are strict regulations of overseas travelling. Therefore, it is necessary to have partnership between travel agencies and light companies, by sending advertisement via email to the tourists. Then tourists can order indigenous tourism products from overseas or even order the products while they are in Australia before their returns. 2. Amateur artists and crafters, including collectors and hobbyists. In general, most part of this segment will be targeted in low and mid-price level of our products compare with the profession artists. However, we will also consider some customers from this segment are eager to purchase the high-price level products. 3. Professional artists. Considering professional artists not only need to purchase the products, but also need to get regular customer service. Our business will try to set up connections between professional artists and indigenous tourism products services. For the business, such as architects, graphic designers, interior designers, or direct mail advertisers, we will provide large amount order discount for the business oriented purchases or group-buying. 3.2. Service business analysis Our company is an online business store sells indigenous tourism products from Australia to worldwide. Currently customers can buy indigenous products from the stores which are located around the famous attraction sights. However, due to the strict regulations of overseas travelling, some indigenous tourism products are restricted by the materials, amount, and size. Therefore, some customers prefer to order indigenous tourism products online. Our products include: artworks, Didgeridoos, paintings, dolls, books, clothes, and some special order products, etc. 3.2.1. Competitions Besides the traditional attraction sights stores, there are two main competitors in Australia, Alperstein Designs and Spirit Gallery. Alperstein Designs entered the marketplace in 1996 and open online in 2013 (Alperstein Designs, 2013), it is Australia owned business. Alperstein Designs manufactures and designs products for gifts and indigenous tourism industries. Alperstein Designs has its own creative team, and works with Australia artists and designers in order to produce unique products. The products are manufactured in Australia and Asia. Alperstein Designs provides wholesale service nationally and internationally, it also has private label service for the customers who have exclusive desires. Spirit Gallery is located in The Rocks Centre. It was established in 2002 as a small Aboriginal art & crafts store in the heart of historic Rocks area of Sydney Australia (Spirit Gallery 2013). The products include: aboriginal arts, carvings, boomerangs ceramics, glassware basket weaving, bark paintings, and didgeridoos. Spirit Gallery also presents exhibitions for local aboriginal artists. 4. Business Strategy Summary 4.1. Competitive edge Instead of merely selling indigenous tourism products, ABC Company aims to spread Australia aboriginal culture and history. This point is different our business from many of our competitors. ABC Company’s target markets are not only large consumers, but also have different price levels from low to high, in order to fulfil all kinds of the customers’ requirements. 4.2. Marketing strategy Our marketing strategy will focus on customer loyalty, partnership, and online promotion. ABC Company will make partnership between aboriginal institutions and communities, travel agencies and flight companies. For the institutions and communities, we could provide teaching instruments for educational needs in order to achieve the promotional goals and special discounts for students and teachers via email. In the meantime, we can get potential customers and aboriginal culture and history information from them. By working partnership with tourism agents, our business can attract customers by sending emails. Moreover, we could also provide discount deals to the customers who used partner travel agencies and flight companies. Our online promotion will rely on social networks such as, Facebook page, Twitter page, and Aboriginal culture and history videos on YouTube. Our company also have the search engine support from Google. All our promotion plans are based on the Internet, since we are an online store. 4.3. Sales strategy The purpose of our company is to provide the friendliest online shopping experiences for our customers. First, we design and refine our website to make sure it is user friendly. Second, provide secure online payment by using Paypal. Third, provide fast and accurate delivery by working with TNT, UPS, and FedEx. Fourth, we provide the best return/exchange policy to build trust with our customers and maintain retention and loyalty. Most importantly, we will also help some aboriginal communities and extract $1 from our sales every $100. 4.3.1. Sales forecast The following table and chart highlight forecasted sales. 5. SWOT and Competitor Analysis 5.1. SWOT Analysis Strength Our company provides not only a variety of aboriginal products but also offers the services of aboriginal culture. Besides, the social responsibilities which improve the traditional culture play a key role in the objective of our company. Comparing with other aboriginal products suppliers, we do not rely on the big production of manufactory chain. Instead, we stock artwork from our local institution and artists. In the meantime, the price could be lower than other similar stores. All in all, the most strength in our company is the unique and special quality with a lower price. Weakness The weakness of our company is the volume production in the short term. Since our suppliers are the aboriginal people from the local community and institution. It is difficult to replenish our stock as we required. Moreover, the professional knowledge of aboriginal culture and communication to the people is another challenge for us. Opportunity The aboriginal art has become more and more significant in Australia’s tourist trade. People from all over the world begin to focus on the traditional culture when they travel to Australia. Although there are many stores especially in tourist attractions, the lack of aboriginal culture information has confused the customers and they cannot understand the reason they buy this work of art. It is an opportunity for us to bring the aboriginal culture to the Internet from physical world. Threat There are amounts of aboriginal culture shops today and the aboriginal show that will attract more customers and tourists. However, our business cannot show the real perform to our potential customers. There are two main competitors for our company: Alperstein Designs and Spirit Gallery. 5.2. Competitor Analysis Our Company vs. Alperstein Designs For Alperstein Design, there are several advantages compared with our company. First, it has its own creative team; therefore, it could have its unique products. Moreover, it provides private label service for customers who wants exclusive products. Therefore, Alperstein pay more attention on different kinds of high quality products. For our company, even though we do not have creative team, we provide a variety of services and products which are collected from different institutions and personnel. Overall, the price of our products will lower than Alperstein and we provide information of aboriginal culture as well. Our Company vs. Spirit Gallery For Spirit Gallery, it is a brick-click company which means both physical and online business are operating. Moreover, it will provide detailed information about Didgeridoo. Spirit Gallery also presents exhibitions for local aboriginal artists. Though we do not have a gallery for business, we provide particular aboriginal information not only focusing on Didgeridoo, but different kinds of artists and culture. Therefore, compared with Spirit Gallery, our company pay more attention on spreading information on the website. As a result, our business is more convenient for customers searching information and products. 6. Financial Plan 1. Sales growth will be conservative in first 12 month as it takes time for us to advertise and make our products well known by potential customers. It is estimated that the sales increase in a 33% phase from second year of business operation. 2. Marketing costs will remain the 10% of total sales. 3. We may consider company expansion if projected sales met or exceeded our target. 4. There would be a physical store in Alice Spring after three years in order to attract more tourists and present our arts work in more comfortable ways. 6.1. Important Assumptions 1. All the assumption is based on the fact that the investment of this business is from founders’ savings. 2. Assume the overall economy of the world especially tourism marketing is stable so that economic situation would not affect business operation dramatically. 6.2. Projected Profit and Loss Several important assumptions are made to calculate the projected profit and loss: 1. Sales are estimated in a conservative basis, while expenses are estimated above average to maximum values. 2. First years sale will be relatively low as it will take time to be well known by potential customers in order to reach the optimal sales target. With the consideration of first year operation, the sale of business is conservatively assumed at $102,000 in year 1 following by $128,000 and $170,240 in second and third year with gross margin ratio at 59.90%, 60.80% and 57.98% respectively. The net profit for each year stays at $20,596.36, $26,788.61 and $37,678.14 while the net profit to sales ratios are 20.19%, 20.93% and 22.13% accordingly. The further detail information can be referred to Appendix 1-1. 6.3. Projected Cash Flow In terms of the cash flow statement, the sales are main sources of cash inflow, and it increases in the same pace with business expansion. It is based on the assumption that there is no issue on collecting cash from sales. On the other hand, most cash spending is due to paying to aboriginal artists, sponsor contribution to aboriginal communities and utility bills. As showing on Appendix 1-2, the net cash inflows for first three years are at $17,351, $14,222 and $11,426 respectively. 6.4. Projected Balance Sheet Referring to Appendix 1-3, the net worth is steadily growing in first three years. Though there will be a physical store in Alice Spring to present our products and attract new customers, our business is primarily focusing on online buyers. Therefore, most assets are current ones. Furthermore, profits generated from business operation are determined to be retained for future business risk safeguard and opportunities capture. 6.5. Break-even Point Analysis For the purpose of break-even analysis, several factors are assumed as the fixed costs. It includes marketing costs ($5,000), Depreciation ($2,000), utilities ($2,000), Insurance ($400) and other costs ($120) with a total amount of $9,520. Gross margin of first year at 59.90% is extracted as the benchmark to calculate break-even point. As a result, our business needs to make $15,894 sales to be break-even. 7. Recommendation and Conclusion There are many places need to be improved and modified in the future. Firstly, about 60% of operating cost is the cost of rent; therefore, it will save much money if we can cut this cost. One of the effective and efficient ways is to get a closer supply chain relationship. The optimal situation is called just in time that we can acquire the product when we need it as soon as possible. We do not need a facility and staffs to stock and manage our product consequently. Furthermore, it is necessary to corporate with various partners such as culture institution, travel agent, museum and artists. It is easy to manage and corporate with our partners in the first three years. However, we need more partners when our business is stable such as travel agent. Therefore, the more partners we have, the more benefits we get. Additionally, a user friendly interface will encourage customers staying on our website. In order to achieve this, it is imperative to hire website designer or use tools such as WordPress (WordPress 2013). In conclusion, the mission of our company is to be the best platform spreading aboriginal information and providing products. We will offer a variety of services and products both on the website and physical stores for different customer segmentations. As a result, it will facilitate the economy of aboriginal and social stability. 8. Reference List: Alperstein Designs 2013, Alperstein Designs, viewed on 30th September 2013, http://alpersteindesigns.com.au/. Cultural Tours 2013, Territory Discoveries, viewed on 1st October 2013, http://www.territorydiscoveries.com. Rothwell, N, 2013, ‘Plunging sales crisis for indigenous art’, The Australian, viewed on 29 September 2013, http://www.theaustralian.com.au/. Spirit Gallery 2013, Spirit Gallery, viewed on 30th September 2013, http://www.spiritgallery.com.au/. Tandanya, 2013, ‘National aboriginal cultural institute inc.’, viewed on 29 Sep 2013, http://www.tandanya.com.au/. WordPress 2013, Themes directory, viewed on 1st October 2013, http://wordpress.org/themes/. Appendix Appendix 1-1 Profit and Loss

Dark tourism: mediating between the dead and the living Essay

Dark tourism Introduction            In general, tourism covers several kinds of travel and a very broad destination ranges. One of the niches of tourism is what is known as Dark tourism that covers the visitation of places where tragedies or where ancient deaths in history have taken place and the institutions that deal with the human heritage (Stone, 2012). In the last decades, this type of tourism has received more attention and hence it has become very popular (stone, 2012). As Lennon and Foley (1999) states, tourism that is associated with the death sites and also tragedy places are registering a huge number of visits hence experiencing a rapid growth. Smith (1996), in her research shows that the warfare memoralia along with the allied products are probably forming the largest category of tourist attraction in the globe, in spite of the dissuasive and tragedies that have happened there( Stone, 2012). For instance, the Jailhouse in the United States has formed one of the earliest example of dark t ourism in the break of the 19th century has received a lot of attention due to its novel practices and architectural innovations( Stone, 2012).            In the meantime, visitation of the sites of death and tragedy has developed into a global phenomenon. However, the demand for the spots of dark tourism is becoming very versatile. Besides the death and tourism matters, culture interests or just the desire for entertainment are some of the other reasons why thousands of people are pilmigraging in the dark tourism sites day by day (Stone, 2006). In spite of the ever increasing number of research on this topic, the reasons why people are visiting these dark tourism sites and also identifying themselves with death matters, genocide and disaster is not clear (Foley and Lennon, 2000; sharply and Stone, 2009). Owing to the daily and rapid increase in the dark tourism niche, it is very vital for people to understand the reasons that motivate people to visit the places of genocides and disaster. Dark Tourism definition            As described by Foley and (Lennon, 1999), dark tourism is the type of tourism that encompasses the supply and consumption by the people who are the visitors, of real and commodities of disaster and death sites( Stone, 2012). One example of dark tourism in the in the ancient ages is the gladiatorial games of the area of the Romans or the execution during the medieval age as noted by (Stone, 2009). Boorstin (1964), shows that the first England tour which was organized and carried in the year 1838 was a trip by a train, where people had organized to go and witness the hanging of two murderers.            (Sharply, 2005) denotes that Dark tourism is not only becoming more popular but it also varies very much in their presentation of death. Dark tourism is reaching from the jocular houses of horror in the famous places of the well know individuals to the sites of mass murder especially the Holocaust death camps. (Seaton, 1996), demonstrates a lot of attraction sites which include th Waterloo Battle fields along with the buried city of Pompeii with the latter being cited as the largest and the most famous destination for the thanatoptic travel of the Romantic period (Seaton, 1996)            Mostly, the word Thonatourism is preferred to Dark tourism as it describes the travel to locations that are partially or wholly motivated by the actual or symbolic desire to the death encounters which is particularly and not exclusive to the violent death, to a varying degree that it is activated by the individual’s specific features of the ones that deaths is their focal objects. this shows that the main reasons for the people who visit these places are only active visiting there so as to experience the atmosphere of such places. Stone believes that thanatourism should only be defined by the motives of the consumer and also the motivation of the individuals in this kind of tourism plays a lot of roles. The other definition synched with Dark tourism is â€Å"the black spots† which are the commercial development sites of graves or the places where celebrities or famous people have been met with sudden or violent deaths (Rojek, 1993). Rojek quotes three different examples of these black spot sites; the site of the famous murder of John Kennedy murder in Dallas, Texas, the annual travel to the Californian highway where Dean James met his death in a sudden car crash and the annual candlelight vigil in the memory of the famous Presley Elvis (Stone, 2012).            In this paper, both thanatourism and Dark tourism will be used as they got the same meaning although they are interpreted differently. Dark tourism is based on the attraction and location based while thanatourism basis on the motivational aspect. Black spots are the places associated with Dark tourism in the sense that they are the sudden and violent death sites. Benefits of Dark tourism            Dark tourism creates an exotic experience to the travelers for the tourists who are seeking an unusual experience apart from their everyday lives (J Khang e etal, 2012). In most instances, it creates a dull vacation concept to the people who are more open minded and they usually want to explore the world (J Khang e etal, 2012). It is a general nature of human beings also to want to have a eyewitness of the suffering of others that is formed basically from the curiosity of the mind (J Khang e etal, 2012). Also, Dak tourism is a very interesting aspect of tourism where visiting of the battlefields, cemeteries and concentration camps give one a firsthand information experience of the hardship through their own eye witness. Dark tourism is a muti-dimensional feeling that could have a deep impact in life (Daams, 2007).            (J Khang e etal, 2012) notes, Dark tourism also generates income for the society that has or was affected by the said tragedy or disaster to rebuild itself. The tourist influx helps the local by bringing in money to them. Without these tourists coming in to witness the sites, it could be very hard for the community that is affected to rebuild itself and live to their original standards. For instance the Katrina hit places of Orleans saw the tourist figures drop by 35 percent of what was there before and hence a tourist surge would help this part rebuild itself (Dams, 2007).            Dark tourism also provides emotional benefit not only to the tourists but also to the community where they are situated (J Khang e etal, 2012). Also dark tourism site could be used for educational purposes to educate the young generations on the cause of the tragedy and how to evade such. For instance, the Auschwitz in the country of Poland was listed in the UNESCO world heritage site in the year 1979 and it became mandatory for every school child in German to visit it during their education9Kate N.d). By raising the soberness of the past horrific events it leads cooling of our minds in our endeavors of understanding the world that we live in (Daams, 2007). Also, dark tourism helps us to notice and pay tribute to the ones who fought for the betterment of the country (Kendle, n.d)            Dark tourism gives a positive impact both to the economy and to the emotional wellbeing of the community at hand along with the visiting tourists. It generates income to the economy, provides a new experience to the tourists and also provides emotional wellbeing of the affected residents. So the dark tourism revenues generated should be channeled to the right places so that it can help the affected people to rebuild their lives and also raise their living standards (J Khang e etal, 2012). Examples of Dark tourism sites The Buried village            One of the examples of Dark tourism site is the buried village in New Zealand. This happened when mount Tarawera started to erupt in the early hours of 10th June 1886 and it is termed as one of the greatest natural disasters. It was just after the midnight when Te Wairoa people were woken by a sequence of earthquakes (Chris Ryan and Rahul Kohli, 2006). About a period of two hour after this, a huge earthquake took the center stage which was followed by a big explosion and the for the following four hours, the peaceful village was bombarded by rocks, ashes and mud. This sadistic and unanticipated eruption buried the village of Te Wairoa along with other several neighboring villages in the area with hot mud, ash and mud (Chris Ryan and Rahul Kohli, 2006). The eruption destroyed the white and pink terraces, a silicon- stained natural formation, which formed the largest New Zealand’s tourist attractions changing the landscape dramatically. It led to loss of more than 150 people, and has since been a tourist attraction which is one of the dark tourism sites as coined by Croy and Smith (Chris Ryan and Rahul Kohli, 2006). The Jeju Massacre            The Jeju massacre is one of the forms of the dark tourism site where more than 30, 000 people were executed by the military (J. khang et al, 2012). . A peace park was constructed and every year people go there to commemorate theor loved ones. This is termed as one of the biggest dark tourist sites in the world, for instance the 3rd April peace park case (J. khang et al, 2012). Dark tourism Motivators            In accordance to Smitt(1996), the war sites attract basically people with strong interests in history and also the military strategists. The people who visit these sites are always keen to analyze the past event while they walk around the scene. This is to show that the battlefield visitors are not motivated by any interest on the deaths but by the interest in the history of the battlefields. These same results were also confirmed by Crompton (1979) and also Anderson (1995), who stipulated that Historical and cultural interest could also be a motivator for travel. Crompton (1979) formed this conclusion from interviewing 44 adults that novelty and education are also travel motivators. To sum up the topic on history motivation, it can be noted that history could be the major motivating factor that drives people to visit the battlefield and disaster sites. Owing to the little research that has been carried on the tourist motivation to the disaster sites, it can be con cluded based on the little research that the motive to learn more and more about history could be the main driving factor but not only or single reason why individuals visit these sites. Below are the other reasons why people visit the dark sites. Education            So as to understand the reasons behind battles and deaths and what were their aftermaths, dark tourism could be very helpful in opinion forming. Also, some people needs to know why their relatives and friends had to die. Travel education was introduced into learning in the break of industrialization back in the 17th century, when educational enhancements and also infrastructure increased 9Burkart and medlik 1981). In the year 1982, the first exhibitions on dark tourism with educational components were prompted in the city of New York, USA. Presently, Dark tourism sites are implementing educational aspects ni them so as to promote themselves. The tourists also get a chance of self learning through these educational travels. There are many institutes which are offering educational tours to the war sites and also delivering information sessions, for instance the Smithsonian associates in Washington a D.C educational department which was offering a tour that was tracin g the route of the murderer of president Abraham Lincoln. One of the main reasons for such tours and events is for the people to learn from the past and put mechanisms on how re-occurrence of such events could be prevented. In most of the learning places, like pearl Harbor in USA, people always believe that education could provide a more secure tomorrow. The people who visit such places are thought to know why these tragedies happened and hence they should realize that it should never happen anymore (Ryan, 2007). Remembrance            Lennon nad foley(1993) describe remembrance as an important human activity which connect people between the past and the future. They also declare that how humans remember defines us in the present. These sites are mostly constructed for remembrance and to commemorate the ones who died or the event which led to their deaths. Like for instance, there is a day in Christianity which is meant to remember all the saints that died and it is known as all saints day. It is a common practice where the Christians visit these cemeteries where loved ones were buried. It is meant also for the remembrance of the events that formed the identities of these individuals. Identity            People also visit these sites for indent purposes. Even if people have no direct connection to the people in these sites or event which lead them to it, they visit these sites for identity purposes. For example, people who visit the sites where famous people met their deaths, mostly they have the soul purpose of indentifying themselves with the dead character (Rojek, 1993).            According to a research by Ashworth (2004), many tourist visit the sites of disaster or battlefields because of their curiosity. Other researchers have it that people visit the atrocity sites so as to view the macabre exhibits (Yuill, 2003) and (cooper, 2003) as (Yuill, 2003) states, the tourists or visitors who come to the atrocity sites rarely have no connection to any of the person that fought in these wars or participated in the battlefield. The future of dark Tourism            Owing to the fact that Dark tourism has been increasing day by day, there has been a lot of incites on the future of this kind of tourism (H. Muzaini, 2007). One of the most exploited parts is in the educational part of it. Many Universities have launched courses that are basing their information from the dark tourism. For instance, the University of Central Lancashire launched a program where they will be examining the reasons why people visit these sites, what are their motivations and also offering trips to these sites (Reed Courtney, n.d).            Also, the business minds people are converting these sites into big hotels especially the prisons which were famous dark tourism sites are being converted into hotels and they attract a lot of tourist who want to feel the identified with these places (H. Muzaini, 2007). For instance the Oxford prison has been converted into a luxurious hotel that is attracting a lot of visitors. Most of these sites are being converted into luxurious sites (Reed Courtney, n.d).            In addition, we have the websites that are designed for visitor’s attractions to the museums in most cases employ images and narratives of the life in prison in the ancient times and also the more punitive incarnation elements (Reed Courtney, n.d). You will see some of the writings like, â€Å"Sit in a prison cell, hear the door slam shut and imagine the harsh conditions of Victorian prison regimes. Try on prison uniforms, imagine the horror of being set in the pillory, strapped in a restraint chair or hung in chains. Turn the crank, carry out shot drill or work the treadmill† (H. Muzaini, 2007). References A.V. Seaton (1996) Guided by the dark: From thanatopsis to thanatourism, International Journal of Heritage Studies, 2:4, 234-244, DOI: 10.1080/13527259608722178 Malcolm Foley & J. John Lennon (1996) JFK and dark tourism: A fascination with assassination, International Journal of Heritage Studies, 2:4, 198-211, DOI: Alcatraz and Robben Island. Annals of Tourism Research, Vol. 30, No. 2, pp. 386–405. Elsevier Science Ltd. Chris Ryan & Rahul Kohli (2006) The Buried village, New Zealand – An example of dark tourism?, Asia Pacific Journal of Tourism Research, 11:3, 211-226 Walter, T. 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Yeoh (2007) Intimations of Postmodernity in Dark Tourism: The Fate of History at Fort Siloso, Singapore, Journal of Tourism and Cultural Change, 5:1, 28-45, DOI: 10.2167/jtcc082.0 Source document